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design thinkinglogotypesocial design
Project for: MA Design, LSDM
As in a design thinking process, the project uses a double diamond framework to structure the project plan. The double diamond model, created by Design Council’s UK, has four phases: discover, define, develop and deliver.
In the first phase, discover, it’s time to collect information and contextualize the problem, gathering the maximum of data possible with a divergent thinking to be open to any insights that may appear.
The second phase, define, serves to work on the collected information on the preview phase, organizing and realizing what makes sense to focus and explore, defining the project plan for example.
The third phase, develop, concerns the development of concepts and possible solutions, it’s time to evaluate ideas, prototype, elaborate models, detail and improve.
Deliver, is the final test, the production, and presentation of the final solution.
Being an iterative process the ideas are worked, tested and improved constantly, to obtain the best solution possible.
“The developed brand has great care in what concerns the technical component and its behaviour in different supports. The work shows a great autonomy and results in an excellent solution.”
Rosário Costa, LSDM MA Tutor.